These are some examples of my work. I take care of every aspect of content creation: concept, script, music, performance, voiceover, editing, and publishing.
When planning a post feed, I like to combine aesthetically pleasing shots with educational content. In this way, it is possible to grab the attention of new followers and retain the interest of older ones.
Frap Tools is a company that manufactures electronic music instruments. The Instagram project started in 2019 and helped the page gain over 8.000 organic followers in two years and a half.
The feed shows both beauty shots and educational videos that promote Frap Tools’ modules by teaching specific techniques. The posts’ reach is consistently high, with some viral spikes that topped 100.000 organic views without promotion.
Showcasing a piece of software is a challenging task because it lacks any connection with the physical world.
For this video, we agreed on fitting the digital user interface in a natural environment by using still images as a backdrop. We defined a series of physical objects that could convey the sensations that inspired Flaw (nostalgia, joy, warmth) and made them appear and disappear along with the features being highlighted.
USTA is a device focused on live performance, so the main idea behind the launch trailer was a musical piece that introduces the selling points one by one as it grows in complexity.
The video is a single take with no cuts or overdubs to showcase the device’s capabilities in a live context.
Here we chose to set up a short-format educational video tutorial and a blog post.
Being Holder a device capable of generating many different sounds with a minimal interface, the main goal of the video was to show how the various parameter play together and why.
We chose to dive a little into what’s under the hood and explain some programming choices that could help the user better grasp the interface.
The video serves as an active demonstration, while the blog post carries all the more technical data.